Full Name
Frank White
Company
WhiteKnight Marketing
Speaker Bio
Frank White has close to 30 years of direct operating experience in the convenience store industry. He has experience in operations including training and recruiting, marketing and foodservice. He began his retail career with QuikTrip, a premier industry leading chain with over 500 convenience stores and went on to help launch the Davenport’s chain of convenience stores in Charlotte NC, which was subsequently sold to Exxon Mobil. Frank spent 8 years with Exxon Mobil, first as a Training Director for the East Coast, Tennessee and then as their Field Category Manager for the TN division. Frank joined for Family Express a 75+ convenience store chain operating in Indiana as a Category Marketing Manager. Frank was the Director of Marketing at EZ Energy USA and was instrumental in building the Easy Trip brand.
During his career, he has had experience in all aspects of the convenience store business, including but not limited to director level roles in operations, personnel development and marketing. Frank has a bachelor’s degree in English Literature from New York Institute of Technology and an MBA from University of Phoenix. He has been part of the advisory council for Convenience Retailing University, and Home Market Foods. Frank always strives to develop people, build brands and deliver increased sales and margins for organizations.
Frank is currently the owner of White Knight Marketing LLC, a consulting company focused on helping convenience retailers with projects such as, assortment analysis, category management, merchandising, contract analysis and negotiations. He also works with consumer-packaged goods companies on market analysis and product introduction. Frank also works with companies on acquisition due diligence for the convenience channel.