Courtney Williams, founder and CEO of CollaborATE Co, hails from both Penn State and Drexel University with a focus on hospitality innovation & creativity. Research & Development is Courtney’s forte with an emphasis on strategy and preparing companies for 5 and 10 years down the road ensuring the longevity of programs. Working for companies such as Potbelly Sandwich works and Sheetz as well as fine dining establishments like Reunion Resort and Bel-Wood Country club, have given her the groundwork and background as to how both the FOH and BOH work based on clientele wants and needs. She has an extensive background in implementing new foodservice programs having created them from scratch including product, equipment, design, marketing, training and internal communication multiple times. She feels that helping companies to create their own Stage Gate process and innovation pipeline is an integral part of success and one of the key differentiators of her services.